Richard Branson’s Secret to Knowing What to Do

In Richard Branson’s autobiography “Losing my Virginity” I noticed a few times how he uses the word “decided” in places many people usually wouldn’t. Like in this passage…

This particular passage exemplifies the kind of worldview that leaders like Branson hold. At this meeting, he didn’t ‘realise’ they were right, nor did he ‘understand’ they were right…he ‘decided’ that they were right. This may seem like a subtle difference, but it’s not.

Think of the power contained in the ability to ‘decide’ for yourself and your business when something is right or wrong.  A decision does not necessarily make something true, but it certainly makes something happen.

If you want to make things happen, then instead of waiting to ‘know’ what to do, simply decide.